Article marketing is a great way to connect with your potential customers and to establish yourself as an expert in your niche. Because it is free and it is so effective, many so-called "gurus" have been encouraging people to try it on the basis that it is "easy." The only problem with this is that the "gurus" are often less than honest about how easy article marketing is.
Including the article summary in the article body: The summary of an article is meant to provide some insight as to what the article is about. The summary is not supposed to be the first paragraph of the article. Many article directories will reject your article if you include the article summary in the "Article Summary" field as well as the "Article Body."
Article Marketers don't know their numbers- You are writing articles for the ultimate purpose of driving traffic to your website or business so you can make a profit. Right? If this is the case, then you need to be measuring the effectiveness of your efforts.
Article marketing should be defined as article and resource box writing and marketing. If you fail to pay attention to the resource box, it can backfire and ruin your entire plan. It is one of the biggest mistakes any article marketer can make. Many people feel article writing as a challenge. When they finally finish one article at that day, they feel accomplished.
Getting the right strategy allows you to make the right plan to reach what you want. If part of the strategy is to write often, perhaps you should include article writing every other day so you end up with 2 articles per week.
Most writers stick one great big glob of text into the article body. This gives the psychological impression that the article will be difficult to read. Notice how the text is laid out in the body of this article. The text is divided into points with sub-headings. This gives the clear psychological impression that this article will be easy to read and your eyes flow through the article.
How do articles get incorrectly categorized?
It's generally an innocent mistake. After all, it's certainly no shock to internet marketers that free reprint articles are about educating readers and providing good content to webmasters and publishers. Everyone knows that "content is king" on the web. The Google spiders go crazy when they find relevant content.
Approach to sort out Duplicate content issues - As the same articles are submitted to several article directories, it is very much possible to get stuck in for duplicate content issues. Though this doesn't mean that you should post one article in only one directory. Instead, you can re-write one or two paragraphs of the article along with the title when you submit it to a different directory.
Why traffic from articles are better? The answer is really simple. People who come to your site after reading your articles are people who have read what you wrote. They have already known your expertise to some extent and they are taking the offer to learn more about you and your business.
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