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| Online Video and the changing face of communication |
By:
Luxury Blues
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At last count, there were over 240+ million video clips online, being watched by mroe than 45 million people everyday.
YouTube, MetaCafe and many more are at the forefront of this incredible growth of an entirely new communication medium. How do businesses harness this massive force to their advantage? How would you, as a company take advantage of a free online video which is watched over a million times!?
Companies like Zyble.com are fast catching up on the action, by aggregating a lesser number, but adding quality video content. These kind of companies give you a better target market focus and ensure that your advertisements are seen qualitatively rather than pure numbers.
Zyble was started with the idea of publishing some of the best videos online everyday. Their editors sort the 24 best videos from over 30,000 that are added to the online space everyday.
"The business model is simple", added Manan Pandya, founder of Zyble.com. "With such a lot of information online, how would you instantly know the best and the one's that are not?", he added stressing that "it needs to be realized that while there are millions of people posting videos every month, 95% of them either have repeat content, irrelevant subjects or uninteresting storylines."
It is with this thought that we started Zyble.com. Within 3 days of launch, the website has already gotten more than 8000 unique page views which talks of the demand for such services.
"There's only one way the online world is going to go - bigger and bigger, so someone needs to set a benchmark for content which exceeds the rest"
Zyble.com went live on 5th December, 2007.
Please visit, http://Zyble.com to see today's best videos online. |
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