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| What is Link Building? |
By:
Fred Dinbar 
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Link Building, simply enough is the process of getting links from other websites to point at your site.
This is the way that Google and other Search Engines, such as Yahoo, MSN, ASK, etc assess the popularity of a particular website. Much in the same way that an election works, so does linking; the person with the most votes wins. The website with the most links pointing at it gets the highest in the search engine rankings, or SERPs. (Search Engine Results Pages).
Larry Page and Serge Brin; the founders of Google, divised a special way of counting all these links, called PageRank. PageRank is the basis of Google and how it works. The maths and science behind pagerank, is quite complicated, but in a nutshell, it is an algorythmn that calculates all the links on the internet. It then gives a score to a webpage, based on the amount of links that website page is receiving. It works by both assessing the links to that webpage and from that webpage. A link to a webpage is called a backlink. But be aware all links are not the same.
This is a very important point to remember when link building. For example: If I have 10 links pointing at a webpage and 1 link from that webpage, that one link is going to be very powerful. If I have 1 link to a webpage and 10 links from that webpage, those 10 links will not be very powerful.
Have a look at the pagerank toolbar from Google. You can add this to your google toolbar. Although it is not very accurate, (Google for trade reasons will never give a completely accurate picture) it is a fantastic way to assess the value of the link you are getting. The pagerank tool gives a score from 1 to 10 of the importance of that website. (how many links it has pointing at it) No one knows if this is entirely accurate apart from the people at Google, but it will show you how the pagerank score is created.
Fred Dinbar is the Director of SEO Brighton a Brighton SEO Company. For SEO Consultancy South East SEO Brighton is a fantastically informative blog for those interested in SEO. |
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